Cotton Made in Africa is an initiative that aims to sustainably improve the living conditions of cotton farmers in sub-Saharan Africa.

Requirement

Create awareness and attention for the Cotton Made in Africa initiative

Challenge

Provide information and incentives to get as many people as possible on social media to join in the action and tell friends about it.

Solution

The corporate design of the initiative had to be further developed to create a more modern overall image and to ensure that the design did not appear too commercial.

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